Hammer Nutrition

Hammer Nutrition is an endurance sports nutrition company founded in 1987 by Brian Frank. Hammer Nutrition provides unparallelled products, knowledge and service to health conscious athletes all over the world. Over the years the product line has grown from fuels & supplements to now include clothing, body care products, EMS units, accessories and sports products like Energy Gels, Sports Drink and Proteins.

Honey Stinger

Located in Steamboat Springs, Colorado, Honey Stinger makes nutritious and great tasting honey-based foods including energy bars, protein bars, energy gels, organic waffles, organic chews, kids specific snacks and our very own Organic Wildflower Honey. Fueling more than just the country’s top cyclists, runners, triathletes and teams, Honey Stinger products may be found at specialty sporting goods retailers, natural food grocers and honeystinger.com.


PowerBar, Inc. is an American maker of energy bars and other related products (particularly sports drinks, gel-based foodstuffs for distance athletes.

The PowerBar company was founded by Brian Maxwell, a Canadian athlete and entrepreneur and Mike McCollum, in his kitchen with Maxwell’s girlfriend, Jennifer Biddulph, a nutritionist who later became his wife. They used $55,000 in cash to launch the company in 1986 in Berkeley, California. This was the first “energy bar” for use by endurance athletes, such as ultra marathoners, jiu jitsu practitioners and cyclists, while competing. He eventually acquired a headquarters building in downtown Berkeley.

On February 3, 2014, Post Holdings announced it has reached an agreement to acquire PowerBar, Musashi and related worldwide assets from Nestlé.


From 1991 until today, athletes the world over have come to the same conclusion: GU works. GU’s Berkeley-based sports nutrition company started with their original GU Energy Gel, a revolutionary and more effective method to keep athletes fueled during exercise. Since then, GU has continued to improve the recipe, incorporating the latest scientific research into its products. In 2001, GU Electrolyte Brew (formerly Gu2o) was launched as the perfect hydration companion to GU Energy Gel. 2008 saw the introduction of Roctane Ultra Endurance Energy Gel, followed by Chomps Energy Chews and GU Recovery Brew in 2009. Every product is formulated to further GU’s mission: to help athletes go faster and longer than ever before.

First Endurance

First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. The idea was simple. We wanted to give endurance athletes access to formulas that are developed for one specific reason-to maximize endurance performance. At First Endurance, our approach is different. Because of our core values and uncompromising standards, we develop the best products available. We are committed to using only the highest-quality ingredients. We employ the latest technological advancements and demand the finest packaging materials to protect the product from the elements (moisture, oxygen and UV degradation). Only when we are 100% satisfied that these standards are met, do we offer the products to you like Energy Gels.

Bonk Breaker

The Official Energy Bar of the IRONMAN® Triathlon Series and the Official Bar of USA Cycling, Bonk Breaker is owned and operated by Jason Winn and Chris Frank.  Jason and Chris are both elite level athletes in their own right, Jason a former Division 1 college football quarterback turned triathlete, and Chris a Category 1 Road cyclist.  Since Jason and his Mom cooked up the first PB&J in the apartment kitchen in 2005, our mission has been to create the “World’s Greatest Energy Bars”.  By combining great flavors with simple, fresh ingredients, we’ve baked a lineup that now includes 12 unique bar flavors.

Clif Bar

Clif Bar & Company is an American company that produces organic foods and drinks. The company’s flagship product, CLIF Bar, was created by Gary Erickson. The company is based in Emeryville, California and is privately held. In April 2013, Kevin Cleary was named CEO of the company; co-owners Erickson and Kit Crawford became co-chief visionary officers. They also offer energy gels know as CLIF Shots.

Generation UCAN

Generation UCAN began as a big dream inspired by our very own UCAN moment. The search for a life-saving energy source for Jonah, a child with a rare disease, led to the discovery of SuperStarch, an all-natural, slow-releasing carbohydrate that provides steady energy and blood sugar levels.

From Jonah to Generation UCAN, we’re now redefining the sports and consumer nutritional landscape of the world. Our products “Powered by SuperStarch” are backed by patented and proven science to help you sustain energy and burn fat the healthy way. Whether you’re running a marathon, climbing a mountain, competing on the field, or live an on-the-go lifestyle, UCAN is ideal for maintaining steady energy with our Sports Drinks.

Our Generation UCAN family of products are gluten-free, low in sugar, and will keep you energized, hydrated and fit. Join a new generation where UCAN inspire, believe, compete and triumph the healthy way.

Infinit Nutrition

Michael, 52 is an avid runner, ten-time Ironman finisher and a Cancer Survivor. His unique vision of creating a nutritional system where any person, young or old, with no nutritional background, can create their own personalized isotonic blend of calories, protein and nutrients has changed the world of nutrition.

INFINIT was started in 2006 as a powerful, customizable isotonic all-in-one nutrition solution that naturally maximized the performance for serious endurance athletes all over the world. INFINIT fuels many the worlds’ best athletes in events like the Olympics, Tour de France and Indy 500.